OUR PHILOSOPHY
01
Mission
Our mission reaches beyond the moment a customer receives a product. It includes the people who make it, deliver it, and work alongside us. By connecting planning, production, and sales, we turn what we learn on the frontline into the next improvement. We keep making small improvements that create moments of delight and earn a heartfelt “thank you.”
02
Long-term Vision
Rather than trying to become a finished company, octo chooses to remain a company where people can start something new. We are building a place where anyone who notices an opportunity can speak up, test an idea with teammates, and learn from the result—without being limited by role or precedent.
03
Vision 2030
For us, being “number one” is not only about scale. It means that every person understands the purpose of their work, takes on challenges with autonomy, and follows through to the result—while genuinely enjoying the process with their teammates. Building on three brands and our own manufacturing capabilities, we aim to go beyond apparel and make everyday life in Bangkok more interesting.
04
Values
These are not three separate slogans. We practice them together in our everyday work.
VALUES IN ACTION
Values are not words to display on a wall. They appear in the choices we make at work. Whatever our role, we think about the person at the other end of our work, take action, test our ideas, and stay accountable for the result. That is how work moves forward at octo.
SANUK
In planning and in our stores, we value the question: “What could make our customers even happier?” We do not let enjoyment remain only a feeling. We turn it into better products, presentation, and service. That is Sanuk at octo.
CHALLENGE
A team at our factory proposed offering items outside our regular retail standards through a factory-direct event. The company decided to act immediately. Rather than being bound by the usual way of selling, the team tried a new way to deliver the products. We take the first step, however small, and use the result to decide what comes next.
YARIGAI
For someone in sewing, it may mean making a cleaner finish than yesterday. For someone in a store, it may mean finding a better way to serve a customer. Each person grows step by step, takes responsibility for their decisions, and sees how their work creates happiness for someone else. That is how a sense of Yarigai takes root.
OUR PROMISES
01
We do not make promises we cannot keep. We take responsibility for the quality and delivery dates we commit to, and continually improve our operations to keep delays to a minimum.
02
We entrust each person with challenges suited to where they are today, so that each step of growth can bring someone else a little more happiness.
03
We combine the freedom to think with accountability for results. We respond to proven performance with greater responsibility and recognition.
ABOUT OCTO
OCTO CO., LTD.
octo Co., Ltd. is a vertically integrated apparel company founded in Bangkok in 2014. It began with octo TOKYO, a store specializing in T-shirts. Founder Keisuke Asayama had no previous experience in apparel. For that very reason, we did not start from industry convention. We started by asking: What would genuinely delight the person in front of us? What can we do today? Today, we operate three brands and connect planning, production, and sales in-house. With our own screen-printing and sewing factories, we deliver products through our stores and online channels, then feed customer response into what we make next. Making clothes is not the goal in itself. Our purpose is to add small moments of surprise and enjoyment to everyday life. Building on that work, we are expanding our challenges beyond apparel into the broader lifestyle space.
OUR FUTURE
01
At octo, planning, production, retail, and online are not separate processes. We bring what we learn from customers into our next products and how we present them. Because we stay close to the frontline, we can respond with both speed and care—and keep creating more reasons for people to choose us in everyday life.
02
A new idea does not begin with a job title or a department. It begins with the person who notices what could be better. The company’s role is to listen and create room to test the idea on a small scale. We value both individual autonomy and accountability for results, using success and failure alike to guide the next decision.
03
Our goal is not simply to grow as an apparel company. We begin with what people will value and need, then create new possibilities for everyday life from Bangkok. As we move toward 2030, we will continue expanding the scope of our challenges as a lifestyle company.
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WHAT WE DO
OUR BUSINESS 01
We begin with our three brands and the people they serve, then plan products, design, and presentation. What we learn in stores and online returns to the next idea.
WORK & PEOPLE
OUR BUSINESS 02
With sewing and screen-printing capabilities in-house, we stay accountable for quality and delivery. Better, cleaner, and more reliable than yesterday—one improvement at a time.
WORK & PEOPLE
OUR BUSINESS 03
Across seven stores, we deliver products directly and listen to customer response. Each store is both a place to sell and a place to learn what should come next.
VIEW STORES
OUR BUSINESS 04
Our online stores bring each brand and its products beyond the physical store. What we learn after purchase also informs the next plan and operational improvement.
ONLINE STORESOUR BRANDS
Company Profile
octo TOKYO / WhiteSand / YellowMango
Bangkok Office
190-196, Soi Chan 16 Yeak 2, Thung Wat Don, Sathon, Bangkok, Thailand 10120
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